Keyword summary
⁠77%1 analyzed article/video315 analyzed words
BS Summary: These Brenn results contain 14 faulty reasoning types, including Attempt to Sell a Product or Service, Halo Effect, and Negativity Bias, with Biased Writer Voice as the most egregious example at 19.2% saturation with 484 hits. Analysis detected 1,652 faulty-reasoning hits from 2,520 analyzed words across 1 article, generating a BS Score of 4.7% and a BS Rank of ⁠85% (9,161 of 59,658 keywords). This Brenn is worse (more manipulative) than 84.60% of the peer group.
Brenn
Keyword ranking list
PercentileKeywordBS Score
⁠0%Property Transfers1%
⁠0%Madison Township1%
⁠0%Buc-Ee's Travel Center1%
⁠0%Buc Ees Travel Center1%
⁠0%Paul Demark1%
⁠85%Brenn (selected)5%
⁠100%Rad Power Bikes60%
⁠100%Mike Lewis60%
⁠100%Joni Balter60%
⁠100%Lawrence O'donnell69%
⁠100%Bondi Beach Shooting70%
Keyword details
Total words: 2,520
Article count: 1
Authors

Ranking context

Position among analyzed keywords

85% percentile
025507510084.6% percentile
4.7% BS Score1 analyzed articles2.5K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

KeywordSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Keyword 3.6%3.6%Negativity BiasSitewide 19.2%Keyword 4.6%4.6%Biased Writer VoiceSitewide 5.3%Keyword 19.2%19.2%Appeal to EmotionSitewide 15.9%Keyword 3.4%3.4%Attempt to Sell a Product…Sitewide 0.5%Keyword 12.0%12.0%Availability HeuristicSitewide 9.1%Keyword 2.8%2.8%Unattributed QuoteSitewide 1.1%Keyword 2.6%2.6%Recency BiasSitewide 2.7%Keyword 1.3%1.3%Anchoring BiasSitewide 4.0%Keyword 3.4%3.4%Representativeness Heuris…Sitewide 1.9%Keyword 1.4%1.4%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Keyword 3.6%, sitewide 26.9%Negativity Bias: Keyword 4.6%, sitewide 19.2%Biased Writer Voice: Keyword 19.2%, sitewide 5.3%Appeal to Emotion: Keyword 3.4%, sitewide 15.9%Attempt to Sell a Product or Service: Keyword 12.0%, sitewide 0.5%Availability Heuristic: Keyword 2.8%, sitewide 9.1%Halo Effect: Keyword 6.5%, sitewide 6.7%Anchoring Bias: Keyword 3.4%, sitewide 4.0%Recency Bias: Keyword 1.3%, sitewide 2.7%Unattributed Quote: Keyword 2.6%, sitewide 1.1%Pessimism Bias: Keyword 2.3%, sitewide 1.9%Representativeness Heuristic: Keyword 1.4%, sitewide 1.9%Primacy Effect: Keyword 1.4%, sitewide 0.9%Ambiguity (Equivocation): Keyword 1.1%, sitewide 0.8%Framing EffectSitewide rateKeyword rate

Analyzed articles and videos