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Jell-O cuts artificial dyes in new line as parents seek healthier snacks 84%
5/21/2026, 12:11:11 AM
BS Summary: This video contains 28 faulty reasoning types, including Framing Effect, Appeal to Authority, and Attempt to Sell a Product or Service, with Bandwagon as the most egregious example at 24.2% saturation with 118 hits. Analysis detected 1,222 faulty-reasoning hits from 487 analyzed words, generating a BS Score of 76.8% and a BS Rank of 84% (2,726 of 16,813 videos). This video is worse (more manipulative) than 83.80% of the video peer group.
Make dessert?
Oh, instead, I made some fun.
A century-old American dessert marketed to parents and kids for generations.
There's so much you can do when you have a bowl of Jell-O gelatin made up.
With much of its appeal coming from its gravity-defying gelatin and its most unnatural colors, now trying to fit into a new mold with a more natural look.
Jell-O rolling out a new line made without synthetic colors or artificial sweeteners.
I feel like you can like kind of taste that it's like artificial, so it definitely sounds more intriguing.
>> Its maker, the Kraft Heinz company, says Jell-O simply will have real fruit juice.
It will also cut 25% of the sugar from the original version and its puddings.
Ingredients, it says, parents increasingly want.
>> I'd buy it more.
One new survey showing nearly half of US parents say they're looking for options with less sugar for their kids.
And industry-wide sales of pre-made gelatin fell 21% over the last 4 years.
I think we'll see more and more of this, particularly because people want to know what's in their food and there's a demand for it.
And ultimately, it's for the good of the health of the American population.
So, as a dietitian, I'm going to say thumbs up to that.
The brand getting slammed on social media for its legacy products, which will still be available for now.
You're getting a ton of chemicals when you're eating Jell-O.
>> Shaking up the jiggly snack coincides with the Trump administration's Make America Healthy Again agenda, spearheaded by Health Secretary RFK Jr. and backed by an army of influencers known as MAHAMoms.
In the United States, they use petroleum-based dyes that have hurt American kids.
After the FDA banned an artificial dye, Red Number 3, at the end of President Biden's term, Team MAHA going further, urging food makers to phase out other artificial colorings.
Kraft Heinz saying last summer it would do just that by the end of next year.
And other big brands, Hershey, Kellogg's, General Mills, and more falling in line.
Cheetos and Doritos, owned by Pepsico, rolled out colorless alternatives to some of their chips.
Mama Moms are, for the most part, praising the big shift on dyes, but have recently clashed with the administration on other issues, like its decision to increase production of a controversial pesticide.
And whether consumers will buy these new, more muted food products, still to be seen.
>> I would just eat it.
Kraft Heinz announced a similar artificial dye-free alternative Jell-O a decade ago.
It was discontinued.
We'll see if this fresh change will actually stick.
Vicki Nguyen, NBC News.
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