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And today, the oldest auto show in North America, the New York Auto Show, is officially kicking off its 126th year.
New model unveilings, innovation, and US manufacturing are among the main focuses this year.
NTD was at the media and industry preview before the show opened to the public.
Let's dive in.
Introducing the Bolter concept.
>> [music] Hyundai kicking things off with a world premiere of the Bolter concept, their first ever body-on-frame concept vehicle.
This is not just styling.
It is the design built on American values and lifestyle.
Body-on-frame gives us the freedom to expand this authentic approach to variety of lifestyles.
Hyundai is aiming to produce its first US-built mid-size pickup truck before 2030.
The company is looking to grow in the pickup segment here in the US, which has the biggest market of its kind in the world.
We are doubling down, expanding our expectations and our operations, and bringing more products to the US.
Subaru unveiling two new SUVs, adding to its lineup of vehicles built for people who like spending time outdoors.
And Infiniti introducing the all-new QX65 crossover, the first new nameplate in 5 years.
Mid-size SUV, five-seat premium vehicle is the heart of luxury in the United States.
The whole idea of this vehicle is really to present to the market an extremely flexible and diverse interior packaging-wise.
There's a lot of utility, a lot of space in this vehicle, wonderful powertrain, standard all-wheel drive.
However, we do speak a little bit to the heritage of the Infiniti FX from 20-plus years ago.
And so, we bring in that design language into a very versatile package.
Nissan, Infiniti's parent company, which has faced years of financial challenges and restructuring, displayed several vehicles as it works towards stabilization.
We brought back really exciting vehicles, different trim levels on those vehicles, too.
Like we've added for the Nismo Z over there, the six-speed manual is coming back over there.
We have uh Smyrna, Tennessee, also in Mississippi, as well.
So, we do a lot as far as manufacturing in the North American market, avoiding whatever tariffs, making sure there's no new tariff pricing added on there.
Across the show floor, automakers rolled out refreshed lineups, including three-row family SUVs and performance-oriented models.
Many of the vehicles on display are built here in the United States.
Everything is new on our our all-new Atlas here.
This is our 2027 model, and it is the debut of the second generation of the Atlas.
It is predominantly a North American car.
We're going all hybrid now for our normal production run of the Camry.
efficiency as well as a lot of power under the hood, uh and then all the luxury and comfort stuff.
We have a lot of of US factories.
The RAV4, some of them are made in Japan, but some of them come out of Mississippi, and some of them come out of Canada.
So, yeah, a lot of North American plant.
The media preview days featured a range of updates across the industry, including redesigned family vehicles and special edition models.
Many automakers continue to emphasize vehicle production in the United States.
The auto show runs through April 12th and remains open on Easter Sunday.
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