California avocado farmers issue dire warning as Mexican imports surge ^70.6%

California Post - By Benjamin Brown - 7/7/2026, 3:30 AM

Appeal to Emotion 26.9% - Availability Heuristic 26.6% - Negativity Bias 26.4%

California farmers are calling on the Trump administration to adopt a “substantive” seasonal tariff rate on Mexican avocado imports to help save an industry that growers warn is struggling to survive. “If the trend continues the way it’s going, I mean, we’ve been having some pretty difficult conversations,” said Andy Sheaffer, who owns... more