Keyword summary
0%1 analyzed article/video654 analyzed words
BS Summary: These Brand Journey results contain 32 faulty reasoning types, including Ambiguity (Equivocation), Framing Effect, and Hasty Generalization, with Appeal to Authority as the most egregious example at 14.4% saturation with 377 hits. Analysis detected 3,555 faulty-reasoning hits from 2,616 analyzed words across 1 article, generating a BS Score of 4.2% and a BS Rank of 74% (9,964 of 37,536 keywords). This Brand Journey is worse (more manipulative) than 73.50% of the peer group.
Brand Journey
Keyword details
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Attribute Prevalence (Top 48)
Brand Journey attribute prevalence percentages (biases/fallacies), sorted highest to lowest.
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Brand Journey vs sitewide
Brand Journey attribute percentages, with an overlaid sitewide baseline for those same attributes.