We Won ^42.7%

Psychology Today - By Sarah Rasmi Ph.D. - 7/9/2026, 4:55 PM

Hasty Generalization 24.5% - Biased Writer Voice 19.2% - Appeal to Authority 13.3%

Fans tend to say "we won" after a victory but "they lost" after a defeat in a well-documented pattern. Basking in reflected glory means borrowing self-esteem from a team we do not control. Research finds that people favor their own group even when it forms at random. more