US rapper Eminem loses court battle against Australian brand known for their beach umbrellas 10%
Daily Mail Online - By Marta Jary - 7/2/2026, 11:35 AM
Optimism Bias 7.2% - Negativity Bias 6.8% - Attempt to Sell a Product or Service 6.6%
American rapper Eminem has been embroiled in court proceedings with an Australian swimwear brand over the right to use the name 'Swim Shady'. Eminem has argued the name 'Swim Shady' is 'highly confusingly similar and/or legally identical in sight and sound' to his iconic Slim Shady persona, forming the basis of his opposition across... more