The town that launched a global self-care industry ^23.5%

BBC Travel - By Lizzie Enfield - 2/12/2026, 1:50 PM

Hasty Generalization 19.6% - Halo Effect 18.8% - Appeal to Authority 17.9%

I'm floating on a jet stream of warm thermal water, overlooking bare winter branches silhouetted against the setting Sun. The current draws me gently around the edge of an outdoor pool, nudging me toward its furious, bubbling centre before it propels me indoors, where more pools, jacuzzis, hammams and a dizzying array of treatment rooms... more