People are willing to pay more for climate-proof wine, study shows ^23%

Grist - By Frida Garza - 7/2/2026, 8:45 AM

Confirmation Bias 26.2% - Hasty Generalization 25.7% - Appeal to Authority 24.6%

What’s a winemaker to do on a warming planet? Much has been written about how climate change threatens viticulture around the globe — or at least, threatens to fundamentally change the practice. A new study out of Cornell University looks at three techniques that winegrape producers can use to adapt to warmer temperatures, ranging... more