Limited initial availability of the iPhone Ultra may be a feature, not a bug ^54.6%

9to5Mac - By Ben Lovejoy - 7/6/2026, 11:20 AM

Unattributed Quote 26.9% - Confirmation Bias 19.1% - Anecdotal 16.7%

After conflicting reports about when the iPhone Ultra would launch, there’s now a clear consensus that it will be announced in September alongside the iPhone 18 Pro. It does, however, look likely that Apple may adapt the iPhone X strategy of announcing it in September and having it go on sale a little later, and a report yesterday... more