FIFA may lose fifth of World Cup streaming reach as India and China deals stall ^92.7%

The Japan Times - By Aditya Kalra, Munsif Vengattil, Amlan Chakraborty - 5/5/2026, 2:24 AM

Loss Aversion 39.3% - Availability Heuristic 29% - Framing Effect 23.4%

NEW DELHI – Millions of soccer fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China. In India, a Reliance-Disney joint venture has offered $20 million for 2026 World Cup broadcast rights, a fraction... more