Why Are We Paying $40 for Matcha Powder? ^0%

L.A. TACO - By Ally Nakamura - 12/10/2025, 11:15 PM

Nami Matcha’s Yame First Harvest Matcha powder, now priced at $42. Photo courtesy of Nami Matcha. This story was written in collaboration with L.A. TACO’s Media Lab class at USC, an incubator for emerging journalists aimed at forging a new path for the future of journalism. Keep a look out for our ongoing series of stories from L.A. TACO... more