Character.ai enters the microdrama arena with its own productions ^16.8%

TechCrunch - By Ivan Mehta, https:, techcrunch.com, #, schema, person, image, a6f7867020af40f5dcae726169b5c360 - 7/9/2026, 1:00 PM

Bandwagon 11.9% - Hasty Generalization 10.8% - Optimism Bias 10.5%

Microdramas are such a rage these days that nearly every kind of company in the attention economy space — be they dedicated microdrama apps , social media giants (TikTok and Instagram) or streaming services ( Peacock , Amazon Prime and India’s JioHotstar ) — is building a product to tap the opportunity. Character.ai, which lets people... more