NBC News99%
JetBlue accused of using customer data to set prices in lawsuit 97%
4/25/2026, 3:43:45 AM
BS Summary: This video contains 22 faulty reasoning types, including Appeal to Emotion, Unattributed Quote, and Biased Writer Voice, with Negativity Bias as the most egregious example at 52.1% saturation with 174 hits. Analysis detected 915 faulty-reasoning hits from 334 analyzed words, generating a BS Score of 94.3% and a BS Rank of 97% (651 of 16,813 videos). This video is worse (more manipulative) than 96.10% of the video peer group.
JetBlue is getting sued now over allegedly collecting customers personal data without their consent and then using it to set ticket prices.
According to the complaint, the airline is manipulating prices in real time, using things like your search history to quote, "Make as much money as they can on fairs."
The lawsuit says the airline even admitted to doing it on social media, citing this exchange on X, where the plaintiff wrote to JetBlue's customer service account about the high prices he was trying to see when trying to book a lastminute flight for a funeral, saying a $230 price increase is quote crazy.
The rep responded telling him to clear his cookies or use an incognito window.
The airline later ended up deleting that response according to the lawsuit.
Aaron McGlaughlin is following this story for us.
So, that's basically the the the customer service rep admitting that they're using your search history to set prices.
Uh what more is going on in this story?
>> Yeah.
Well, a lot of folks looked at it that way.
Certainly, that was a tweet exchange that happened on April 18th, so not long ago.
It really is exhibit A of this lawsuit.
You see it right there.
The question being, well, why do my cookies, my incognito window, why does it have anything to do with the price I'm paying?
People pointing to this idea that your airline price should be based on the supply and demand on the airplane and the route.
A at the time, that tweet suggesting perhaps that's not the case.
JetBlue though quickly deleting that exchange and putting out this statement saying quote JetBlue does not use personal information or web browsing history to set individual pricing.
The recent social media reply was simply a mistake from an individual customer service crew member.
The steps the crew member suggested would not have changed the airfares available for purchase.
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