The most famous brand in physical security got pwned by ShinyHunters 52%

7/31/2026, 9:27:27 AM

BS Summary: This article contains 20 faulty reasoning types, including Hasty Generalization, Biased Writer Voice, and Availability Heuristic, with Negativity Bias as the most egregious example at 38.8% saturation with 156 hits. Analysis detected 1,024 faulty-reasoning hits from 402 analyzed words, generating a BS Score of 45.9% and a BS Rank of 52% (12,275 of 25,472 articles). This article is worse (more manipulative) than 51.80% of the article peer group.

A leading name in home and business physical security, Brinks Home, recently said it identified unauthorized access to a portion of its IT systems, an intrusion ShinyHunters claims it carried out to steal millions of records from the security provider's Salesforce instance. 
Brinks Home hasn’t named the intruder or identified the affected system, but said the responsible party has threatened to leak information it claims to have taken. 
“Brinks Home is working diligently to determine what information was involved and who may be affected,” the company statement said. 
“If the Company determines that personal information has been affected, it will notify those individuals as required and as appropriate.” 
An FAQ page for the incident said that Brinks Home products and services weren’t affected, as far as the company knows at this point, so alarms and other security tools should be working without issue. 
While Brinks may not have been very forthcoming with information, and lacks any sort of official way for media to communicate with it outside of sending a LinkedIn message it didn’t answer, the party that’s claimed responsibility has gone public with some details, and it’s none other than ShinyHunters with another claimed Salesforce breach. 
According to leak site monitoring outfit Ransomware.live, ShinyHunters claimed to have obtained more than 4.9 million Salesforce records from Brinks Home “containing some PII.” 
The group threatened this week to leak the data along with causing “several annoying digital problems” if Brinks Home didn’t reach out by Thursday, July 30, to negotiate a ransom payment. 
It’s not clear if Brinks Home has contacted ShinyHunters; Brinks Home didn’t respond to messages, and contacts The Register has for ShinyHunters appear to have changed, causing message and email rejections. 
ShinyHunters has been a prolific Salesforce intruder of late, with the group claiming earlier this year to have stolen data from around 100 high-profile companies’ Salesforce instances. 
Salesforce has previously warned that an unnamed known threat actor group was actively scanning for public-facing Salesforce instances and abusing misconfigured guest accounts to break in. 
Brinks Home is no longer part of the larger Brinks brand, with The Brinks Company telling us it sold the home security arm in 2010. 
Brinks Home’s parent company, Monitronics, has filed for bankruptcy twice since 2019; for customers’ sake, we hope its physical security services are better than its financial management and infosec. 
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Confirmation Bias
13.4%
Anchoring Bias
0%
Availability Heuristic
16.4%
Representativeness Heuristic
0%
Hindsight Bias
0%
Overconfidence Bias
0%
Framing Effect
13.4%
Loss Aversion
0%
Status Quo Bias
0%
Sunk Cost Effect
7.2%
Optimism Bias
8.7%
Pessimism Bias
7.7%
Negativity Bias
38.8%
Self-Serving Bias
0%
Fundamental Attribution Error
7.2%
Actor-Observer Bias
7.7%
In-Group Bias
0%
Out-Group Homogeneity Bias
0%
Halo Effect
0%
Horn Effect
0%
Dunning-Kruger Effect
0%
Recency Bias
6.7%
Primacy Effect
0%
Blind-Spot Bias
0%
Ad Hominem
0%
Straw Man
0%
Appeal to Authority
6.5%
False Dilemma
0%
Slippery Slope
0%
Circular Reasoning
0%
Hasty Generalization
21.4%
Red Herring
13.4%
Bandwagon
0%
Appeal to Emotion
7.7%
Begging the Question
0%
Post Hoc (False Cause)
0%
Tu Quoque
0%
Burden of Proof
7.7%
Appeal to Nature
0%
Composition/Division
7.2%
Anecdotal
0%
No True Scotsman
0%
Ambiguity (Equivocation)
14.2%
Gambler’s Fallacy
0%
Middle Ground
0%
Personal Incredulity
0%
Special Pleading
0%
Genetic Fallacy
0%
Unattributed Quote
15.9%
Quote-first Misdirection
13.4%
Biased Writer Voice
19.9%
Indoctrination
0%
Politically Left Leaning Bias
0%
Politically Right Leaning Bias
0%
Attempt to Sell a Product or Service
0%

402 words analyzed.

Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.