Mission Local24%
Future low-income senior housing at 1234 Great Highway still a Motel 6 for now 48%
By Rosina Boehm40%
7/17/2026, 11:00:00 AM
BS Summary: This article contains 18 faulty reasoning types, including False Dilemma, Negativity Bias, and Sunk Cost Effect, with Optimism Bias as the most egregious example at 24.6% saturation with 73 hits. Analysis detected 484 faulty-reasoning hits from 297 analyzed words, generating a BS Score of 49.4% and a BS Rank of 48% (8,961 of 17,191 articles). This article is better (less manipulative) than 52.10% of the article peer group.
Tenderloin Neighborhood Development Corporation recently resubmitted its preliminary project permits for 1234 Great Highway in the Sunset.
But don’t get too excited: Jacob Goldstein, the project manager, wrote that the project remains “on hiatus.”
The proposed development would transform the parcel of land between Great Highway and Playa Street, currently a Motel 6, into two eight-story apartment buildings for low-income seniors.
The 199 units would include studios, 1-bedroom and 2-bedroom apartments, some set aside for formerly homeless seniors.
The development would also include a health care center, operated by Self-Help for the Elderly, to provide nursing care, physical and occupational therapy, and mental health counseling.
The project, which will cost an estimated $181 million, has been on hold since changes at the federal Department of Housing and Urban Development threatened its financing, and developers lost a key state grant.
The project has been unpopular with some area residents since its inception.
But legislation passed in the last few years— like the city’s constraints reduction ordinance, which made it easier to build new senior housing, and SB 423, a state bill that fast-tracks projects in jurisdictions like San Francisco that aren’t meeting state housing goals—allowed the project to move forward relatively quickly, until financing got in the way.
There is a light at the end of the tunnel, and that light is California’s Proposition I.
If approved by voters this November it would authorize the state to issue $11.25 billion in bonds to fund “income-qualified housing.”
If Prop I passes, wrote Goldstein, TNDC plans to restart the financing process in January 2027.
Once construction starts, the project would take almost two years to complete.
For now, the Motel 6 remains open, with mixed reviews.
Analysis
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