Rivian spinoff Also to start delivering e-bikes after months of delays 43%

By Sean O'Kane50%

7/31/2026, 3:00:08 PM

BS Summary: This article contains 20 faulty reasoning types, including Negativity Bias, Optimism Bias, and Pessimism Bias, with Anecdotal as the most egregious example at 16.3% saturation with 77 hits. Analysis detected 686 faulty-reasoning hits from 472 analyzed words, generating a BS Score of 40.5% and a BS Rank of 43% (15,431 of 26,881 articles). This article is better (less manipulative) than 57.40% of the article peer group.

Rivian spinoff Also will finally start delivering its first e-bikes to customers next week, after months of delays related to unspecified supply chain issues. 
The company told TechCrunch on Friday that the Launch Edition of its TM-B e-bike, which retails for $4,500, has started shipping from its manufacturer to its warehouse in the U.S. 
Also said it expects to deliver all Launch Edition bikes between next week and September. 
Also began as a skunkworks project inside Rivian in 2022, after CEO RJ Scaringe started looking into making an e-bike to complement his portfolio of electric vehicles for the outdoorsy set. 
The company spent a few years tinkering with the idea, and even hired Jony Ive’s design firm LoveFrom to help with an early design, as TechCrunch first reported in 2025. 
In March 2025, Rivian spun out Also as its own company, with $105 million in backing from Eclipse. 
The startup revealed its first e-bike, the TM-B, in October of last year. 
It originally targeted a “spring” 2026 ship date, but supply chain headaches got in the way, and the company pushed the delivery window to July. 
“The primary factor driving our updated summer timeline is current stress on global supply chains. 
A rapid, industry-wide spike in demand for raw materials and electronic components has impacted key parts required for the TM-B. 
This has temporarily delayed our planned manufacturing ramp-up and pushed our first delivery dates past our original spring window,” the company wrote in June on a support page. 
“Our engineering and production teams are working around the clock to minimize these constraints without cutting a single corner on safety or quality.” 
Also declined to say what components, specifically, caused the delay. 
Also has big plans beyond the TM-B. 
The startup mostly refers to itself as a “vehicle” company and has plans to make four-wheel pedal-assist cargo vehicles for Amazon. 
The company is working on an autonomous delivery vehicle for DoorDash, too. 
But for now, Also needs to focus on delivering its first e-bikes while navigating the next set of headaches for a company shipping products like these: customer service. 
On Friday, the last day of July, a number of customers were venting in a thread in the r/ALSOmicromobility subreddit about the repeated delays. 
“I’m really frustrated by the lack of communication and the actual miscommunication/lies from Also regarding shipment timelines,” the original poster wrote. 
“Why do they keep making these promises about shipping timelines just to blow right past them without any communication or actual updates? 
It really makes no sense.” 
“Hey we’ve still got a few business hours left in July. 
Maybe we’ll get an email later this morning ☺️,” a different user responded. 
Not everyone was so patient. 
“Couldn’t wait any longer and canceled my reservation,” another wrote. 
Article reasoning-pattern comparisonThis article: 7.8%Sean O'Kane: 2.8%TechCrunch: 2.8%Confirmation Bias7.8%This article: 5.1%Sean O'Kane: 1.3%TechCrunch: 1.2%Anchoring Bias5.1%This article: 8.7%Sean O'Kane: 1.5%TechCrunch: 3.2%Availability Heuristic8.7%This article: 4.2%Sean O'Kane: 0.4%TechCrunch: 1.0%Representativeness Heuristic4.2%This article: 0.0%Sean O'Kane: 0.4%TechCrunch: 0.5%Hindsight Bias0.0%This article: 0.0%Sean O'Kane: 2.1%TechCrunch: 2.4%Overconfidence Bias0.0%This article: 0.0%Sean O'Kane: 1.9%TechCrunch: 4.4%Framing Effect0.0%This article: 2.1%Sean O'Kane: 0.3%TechCrunch: 0.6%Loss Aversion2.1%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.6%Status Quo Bias0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.2%Sunk Cost Effect0.0%This article: 12.3%Sean O'Kane: 5.5%TechCrunch: 4.7%Optimism Bias12.3%This article: 12.1%Sean O'Kane: 1.6%TechCrunch: 1.4%Pessimism Bias12.1%This article: 14.8%Sean O'Kane: 8.0%TechCrunch: 4.9%Negativity Bias14.8%This article: 0.0%Sean O'Kane: 2.3%TechCrunch: 2.3%Self-Serving Bias0.0%This article: 5.9%Sean O'Kane: 0.7%TechCrunch: 0.6%Fundamental Attribution Error5.9%This article: 0.0%Sean O'Kane: 0.4%TechCrunch: 0.1%Actor-Observer Bias0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.5%In-Group Bias0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.3%Out-Group Homogeneity Bias0.0%This article: 6.4%Sean O'Kane: 1.0%TechCrunch: 3.1%Halo Effect6.4%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%Horn Effect0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.0%Dunning-Kruger Effect0.0%This article: 0.0%Sean O'Kane: 1.8%TechCrunch: 2.1%Recency Bias0.0%This article: 6.6%Sean O'Kane: 0.3%TechCrunch: 0.3%Primacy Effect6.6%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%Blind-Spot Bias0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.3%Ad Hominem0.0%This article: 0.0%Sean O'Kane: 0.1%TechCrunch: 0.5%Straw Man0.0%This article: 0.0%Sean O'Kane: 1.6%TechCrunch: 3.9%Appeal to Authority0.0%This article: 0.0%Sean O'Kane: 0.2%TechCrunch: 1.7%False Dilemma0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.7%Slippery Slope0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.2%Circular Reasoning0.0%This article: 9.7%Sean O'Kane: 3.6%TechCrunch: 5.6%Hasty Generalization9.7%This article: 0.0%Sean O'Kane: 0.3%TechCrunch: 0.2%Red Herring0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 1.0%Bandwagon0.0%This article: 4.4%Sean O'Kane: 0.9%TechCrunch: 2.1%Appeal to Emotion4.4%This article: 0.0%Sean O'Kane: 0.7%TechCrunch: 0.6%Begging the Question0.0%This article: 5.3%Sean O'Kane: 1.1%TechCrunch: 2.6%Post Hoc (False Cause)5.3%This article: 0.0%Sean O'Kane: 0.2%TechCrunch: 0.1%Tu Quoque0.0%This article: 2.1%Sean O'Kane: 0.2%TechCrunch: 0.4%Burden of Proof2.1%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.2%Appeal to Nature0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.3%Composition/Division0.0%This article: 16.3%Sean O'Kane: 0.9%TechCrunch: 2.2%Anecdotal16.3%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%No True Scotsman0.0%This article: 0.0%Sean O'Kane: 0.7%TechCrunch: 1.7%Ambiguity (Equivocation)0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.0%Gambler’s Fallacy0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.2%Middle Ground0.0%This article: 1.1%Sean O'Kane: 0.1%TechCrunch: 0.0%Personal Incredulity1.1%This article: 0.0%Sean O'Kane: 0.2%TechCrunch: 0.1%Special Pleading0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%Genetic Fallacy0.0%This article: 9.5%Sean O'Kane: 1.2%TechCrunch: 1.7%Unattributed Quote9.5%This article: 0.0%Sean O'Kane: 0.3%TechCrunch: 0.6%Quote-first Misdirection0.0%This article: 6.4%Sean O'Kane: 1.8%TechCrunch: 4.0%Biased Writer Voice6.4%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.7%Indoctrination0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%Politically Left Leaning Bias0.0%This article: 0.0%Sean O'Kane: 0.0%TechCrunch: 0.1%Politically Right Leaning Bias0.0%This article: 4.4%Sean O'Kane: 0.2%TechCrunch: 4.6%Attempt to Sell a Product or S…4.4%

472 words analyzed.

Speakers

5speakers55%attributed speech213writer words
Selected voice

LoveFrom

100%flagged-word coverage
30 attributed words12% of attributed speech95% writer coverage
0%50.0%100.0%Biased Writer Voice+100.0 ptsWriter: 0.0%LoveFrom: 100.0%100.0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

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Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.