How do you convince Americans to eat fish? Disguise it as meat, of course ^38.4%

The Guardian - By Arwa Mahdawi - 4/8/2026, 10:00 AM

Negativity Bias 29.3% - Hasty Generalization 19.3% - Appeal to Emotion 19.1%

The seafood industry is trying to tackle a slippery problem: the US has never developed a taste for fish. Americans will eat canned cheese product and put marshmallow “fluff” on their sandwiches, but they seem to balk at eating fish. The average American consumes about 19lb (under 9kg) of the stuff a year, while the global average is... more