Monks’ Gila Wilensky Protests the AI ‘Tech Tax’ and Rethinks the ROAS Trap ^72.9%

Los Angeles Times - By LA Times Studios Staff - 6/25/2026, 8:30 PM

Ambiguity (Equivocation) 41.1% - False Dilemma 32.3% - Negativity Bias 26.3%

As data saturation reaches an all-time high, the marketing industry is facing an uncomfortable reality check. Sitting on mountains of data has not guaranteed consumer relevance. Speaking on the ground at the Cannes Lions International Festival of Creativity, Gila Wilensky, the newly appointed Head of Data and Media at Monks, delivered a... more