Trump’s obsession with ratings didn’t pay off on his latest TV stunt ^0%

MS NOW - By Ryan Teague Beckwith - 12/26/2025, 8:35 PM

Since Nielsen started measuring TV ratings in 1950, there has not been a U.S. president as obsessed with them as Donald Trump. He boasts about his own ratings, uses them to bash his rivals and even makes suggestions about how various networks and shows could improve their own ratings. At times in the past, Trump seemed to have a handle... more