Rice consumption in fiscal 2025 the lowest in seven years 61.9%
The Japan Times - By Jessica Speed - 5/27/2026, 5:30 AM
Framing Effect 47.5% - Representativeness Heuristic 44.3% - Overconfidence Bias 27%
Rice consumption in Japan fell to its lowest level in seven years in fiscal 2025, as soaring prices pushed more consumers toward cheaper staples such as bread and noodles. Average monthly rice consumption declined 6.1% from the previous year to 4.435 kilograms per person, according to a consumer survey released by an industry-backed... more