March Madness? More Like Legal Madness: NCAA Takes Aim At DraftKings In Trademark Infringement Lawsuit ^38.1%

OutKick - By Trey Wallace - 3/21/2026, 1:22 AM

The NCAA announced on Friday that the organization has filed a lawsuit against the DraftKings Sportsbook over trademark infringement tied to using trademark terms associated with the ongoing NCAA Tournament. In their filing, the NCAA has accused the sportsbook of financially benefiting from the usage of terms like "March Madness," "Sweet... more