Costco quietly rolls out new long-awaited product, triggering shopper excitement ^66.5%

Fox Business - By Bonny Chu - 4/15/2026, 11:11 PM

Anecdotal 44.4% - Hasty Generalization 20.2% - Availability Heuristic 15.3%

Costco has rolled out a new milk product in select locations that lactose-intolerant customers say they had long been "waiting for Costco to put out." An ultra-filtered, high-protein, low-calorie 2% fat milk has appeared in Texas stores, according to an early April Reddit post by a user in Georgetown. FOX Business has confirmed the item... more