Driving as You Are: MINI’s CMO on Harmonizing Heritage, EVs and the Imperfect Beauty of Human Character 35.2%
Los Angeles Times - By LA Times Studios Staff - 6/23/2026, 10:04 PM
Confirmation Bias 25% - Hasty Generalization 21.7% - False Dilemma 13.3%
The automotive landscape is undergoing its most volatile shift in history, driven by electrification, digital-first retail models, and aggressive global competition. Yet, according to Jenny Treiber-Ruckenbrod, Chief Marketing Officer of MINI, the ultimate compass for navigating this disruption isn't a tech stack – it’s an unwavering... more