Japan bets on character IP to drive global growth 63.2%
The Japan Times - By Yukana Inoue - 7/6/2026, 5:42 AM
Appeal to Emotion 39.7% - Biased Writer Voice 39.7% - Unattributed Quote 16.4%
An empathetic, hard-working pink rabbit dressed in white underpants ends up in humorously unfortunate circumstances after doing a good deed, talking of its mixed emotions with perpetually teary eyes. Meet Opanchu Usagi, one of Japan’s latest obsessions. Born on social media platforms in 2022, the character created by Kawaisouni! (which... more