Patriots Owner Robert Kraft Highlights Standing Against Hate With 2026 Super Bowl Spot ^90.3%

OutKick - By Alejandro Avila - 2/5/2026, 12:00 AM

For the third consecutive year, New England Patriots owner Robert Kraft is dedicating the Super Bowl’s vast platform to a higher purpose. Operating under the newly rebranded Blue Square Alliance Against Hate, the 2026 campaign turns its gaze back to the specific, painful reality of antisemitism. The new commercial is titled "Sticky Note"... more