World Cup TV: USMNT-Belgium drew a record of nearly 46 million viewers ^22.5%

The Philadelphia Inquirer - By Jonathan Tannenwald - 7/10/2026, 12:57 AM

Framing Effect 30.6% - Availability Heuristic 22.4% - Negativity Bias 14.7%

Though the U.S.-Belgium game didn't go well for the hosts, the audience that tuned in set a record for the most-watched soccer game in U.S. history. Read more Yong Kim / Staff Photographer by Jonathan Tannenwald Published July 9, 2026, 8:57 p.m. ET more