Why is Apple asking me to pay more for Big Tech’s AI obsession? ^55.5%

The Verge - By Terrence O'Brien - 6/27/2026, 1:30 PM

Biased Writer Voice 34.7% - Negativity Bias 29.4% - Appeal to Authority 26.1%

Tim Cook recently said price increases were “unavoidable” and described the company’s pricing as “unsustainable.” The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the AI industry, which is not... more