The travellers who go on holiday to hunt cult sun cream ^28.5%

BBC - By Eva Sandoval - 7/5/2026, 2:00 PM

Hasty Generalization 19% - Anecdotal 15.1% - Biased Writer Voice 11.9%

From Seoul to Paris, pharmacies and beauty stores have become must-visit stops for travellers hunting cult sun cream formulas. Before her last trip to Seoul, Caitlin Francis-Agnew spent weeks crafting her itinerary, including stops at Olive Young, South Korea's premier cosmetics retailer. Her objective: to buy as much Korean sun cream as... more