Even fans who don't speak Spanish are watching the World Cup on Telemundo. Here's why ^25.9%

NPR - By Mandalit del Barco - 7/2/2026, 7:59 PM

Appeal to Emotion 28.4% - Appeal to Authority 20.7% - Anecdotal 18.1%

The U.S. telecasts of this summer's World Cup games are drawing a record number of viewers. Fox Sports, which broadcasts the games in English, reports an average of 5 million viewers per match across 72 group stage matches. And Telemundo says nearly half of all World Cup viewers in the country are watching its Spanish language coverage.... more