What We Know About the U’s Private Equity Deal ^21.6%

RadioWest | KUER - 6/2/2026, 2:27 PM

Appeal to Authority 35.2% - Framing Effect 20.5% - Attempt to Sell a Product or Service 16.8%

The school announced the deal in December, and said it would be partnering with the New York-based firm Otro Capital. Together, they’ll form a new company that handles things like events, ticketing and — importantly — NIL, the mechanism that allows student athletes to earn money for playing. Essentially, the goal is to do a better job of... more