Sustainable denim is complicated. Here's what to look for ^81.9%

Associated Press - 5/28/2026, 11:00 PM

Availability Heuristic 35.8% - Burden of Proof 28.4% - Post Hoc (False Cause) 27.1%

This laser machine is changing how some jeans get made, cutting down on labor-intensive hand processing. [music] >> Before you could tell a laser execution versus hand execution from across the room, now you can. It's [music] one example of sustainable innovation in the denim industry. And this is the ozone machine. >> So, what it does... more