Your teen is likely seeing 'looksmaxxing' content online. Here's what you need to know 14.6%
CBC Radio - By Brandie Weikle - 3/3/2026, 9:00 AM
Negativity Bias 19.2% - Appeal to Authority 18% - Unattributed Quote 15.2%
Sam Pratt was around 13 when he first saw people talking about "looksmaxxing" on YouTube. The philosophy behind it seemed "pretty logical," said Pratt, now 17 and attending high school in Constance Bay, Ont., a suburb of Ottawa. "Attractive people are treated better in society," he said. The idea is "just taking care of yourself and... more