Consistency of Meaning: Redefining Omni-Channel Brand Journeys Beyond Templates ^55.3%

Los Angeles Times - By LA Times Studios Staff - 7/6/2026, 5:07 PM

Ambiguity (Equivocation) 43% - Appeal to Authority 31% - Post Hoc (False Cause) 28.4%

In a media landscape where consumers navigate a fluid matrix of Connected TV (CTV), live events, and niche digital communities, building a coherent brand journey has become both a critical challenge and a high-stakes opportunity. Panelists at Cannes Lions 2026 gathered to dissect this friction, concluding that true omni-channel success... more