A Manitoba Pride group turned a vandalized billboard into a successful protest campaign ^16.3%

CBC Listen - 6/26/2026, 12:00 AM

In-Group Bias 50% - Indoctrination 50% - Attempt to Sell a Product or Service 50%

After a Pride billboard in Pembina Valley, Manitoba, was vandalized, the local Pride group put an image of the defaced sign on t-shirts with the slogan, “You Can’t Spray Away The Gay.” The result was one of their most successful campaigns so far. Pauline Emerson-Froebe, President of Pembina Valley Pride, explains. more