Fitness Giant Zwift Acquires Real Routes App ROUVY to Dominate Indoor Cycling 78.1%
Los Angeles Times - By David Nusbaum - 7/2/2026, 3:00 PM
Post Hoc (False Cause) 43.2% - Optimism Bias 36.9% - Attempt to Sell a Product or Service 36%
Long Beach-based Zwift, the global online fitness platform, has acquired ROUVY, the real routes cycling app that helps riders achieve their cycling goals. Terms of the deal were not disclosed, but the transaction aims to accelerate growth in the indoor cycling category through strategic cooperation between the two companies while... more