Beyond the Focus Group: Unlocking Deep Consumer Insights with AI Market Research 91.5%
Los Angeles Times - By LA Times Studios Staff - 6/26/2026, 8:14 PM
Attempt to Sell a Product or Service 53.8% - Overconfidence Bias 30.8% - Negativity Bias 21.1%
Fresh off announcing a blockbuster Series B funding round led by global advertising network Havas, AI intelligence platform Vurvey Labs took center stage at Cannes Lions to declare the next major paradigm shift: the evolution from Large Language Models (LLMs) to "People Models." According to Chad Reynolds, the first wave of enterprise AI... more