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Premium movie tickets for The Odyssey and Dune 3 resold for hundreds of dollars online
7/5/2026, 11:49 PM - 380 words
Faulty reasoning signals
- Confirmation Bias - 11.1% (42 hits)
- Anchoring Bias - 25% (95 hits)
- Availability Heuristic - 25.3% (96 hits)
- Representativeness Heuristic - 1.3% (5 hits)
- Hindsight Bias - 0%
- Overconfidence Bias - 1.1% (4 hits)
- Framing Effect - 30.5% (116 hits)
- Loss Aversion - 6.6% (25 hits)
- Status Quo Bias - 0%
- Sunk Cost Effect - 0%
- Optimism Bias - 0%
- Pessimism Bias - 0%
Article text
Premium movie tickets for The Odyssey and Dune 3 resold for hundreds of dollars online
One of the biggest movies of the summer is just days away.
>> Help me go home.
>> But movie fans may have to go on an odyssey of their own to see it.
>> Keep saying error error error error.
>> Some of the fans already already sold out.
>> Premium seats for Christopher Nolan's eagerly anticipated new flick The Odyssey selling fast.
>> For 2 hours I sat refreshing the page.
>> What if I can't?
>> The movie from our sister company Universal Pictures is the first film to be entirely shot with 70 mm IMAX cameras.
Traditional 35 mm film fills a standard wide screen, while IMAX 70 mm film reveals much more of the image above and below.
It's a format available at only 25 theaters nationwide.
So when tickets went on sale for opening weekend, it was a bloodbath.
>> Felt like Beyoncé tickets.
It was crazy for movie.
>> Resellers trying to cash in on the hype asking as much as $2,000 for tickets to early showings.
>> I'm not paying 500 bucks for myself.
>> Similar tickets for June 3 also listed in the hundreds of dollars months before its December release.
IMAX tickets already cost almost $8 more than the average price for a seat in a theater.
>> There is so much fan demand for these premium format tickets that more than 20% of the domestic opening for some of last year's biggest movies came from IMAX sales alone.
>> It's a real bright spot in an industry that's had a hard past 6 years.
It's changed movie making.
>> Aaron Couch is a film editor at The Hollywood Reporter.
How important is it for movies to premium tickets as part of the experience?
>> If you are a movie studio, it is essential.
You are leaving money on the table if you don't do this.
>> A battle for the box office all for an epic experience at the movies.
Chloe Melas, NBC News, New York.
>> We thank you for watching and remember stay updated on breaking news and top stories on the NBC News app or watch live on our YouTube channel.