Psychology Today 11.5%
Knowing How to Ask Can Help Get Your Wishes Granted
By Susan Krauss Whitbourne PhD, ABPP - 7/4/2026, 2:47 PM - 1,048 words
Faulty reasoning signals
- Confirmation Bias - 6.2% (65 hits)
- Anchoring Bias - 1.8% (19 hits)
- Availability Heuristic - 2.9% (30 hits)
- Representativeness Heuristic - 4.3% (45 hits)
- Hindsight Bias - 0%
- Overconfidence Bias - 0%
- Framing Effect - 7.6% (80 hits)
- Loss Aversion - 2.4% (25 hits)
- Status Quo Bias - 0%
- Sunk Cost Effect - 0%
- Optimism Bias - 17.2% (180 hits)
- Pessimism Bias - 8.9% (93 hits)
Article text
Knowing How to Ask Can Help Get Your Wishes Granted
Relationships are built on solid foundations of people helping people.
You help the people in your life when they need a favor, and they in turn help you.
But some favors are bigger than others.
Barb can’t make an important late-day meeting because of her childcare obligations.
She wants to ask her coworker and best pal to sub for her, but she’s worried that it will seem like too much of an imposition.
What’s the best way for her to broach the request?
Three Ways to Ask for Help
A new study published by UCLA sociologist Andrew Chalfoun and colleagues (2026) addresses the problem that Barb and others face when seeking a favor.
It can be intimidating to put a large request in front of anyone, even a person who you might be close to.
As the UCLA team points out, you may inadvertently stumble onto the wrong approach in your efforts to thread the needle between getting what you want and causing the other person to feel offended.
Analyzing prior theories and research on requests for help, Chalfoun et al. contrast these three basic approaches:
Approach #1: Informationally pessimistic
Based on sociologist Erving Goffman’s “face” theory, “every person is always desperately worried about his [sic] image in the eyes of the other, trying to present himself with his best foot forward to avoid shame."
As a result, people approach a request for help with built-in opportunities for the request to be denied.
If she were using this approach, Barb would give her coworker a chance to say no, possibly by framing the request in negative terms (“I’m sure you’re busy, but I wonder if you could…”).
Approach #2: Rationally polite
In contrast to the pessimistic approach suggested by Goffman’s theory, an optimistic request for help would assume that the other person will indeed be able to help.
However, this could be construed as rude, even if the person is a close friend.
Therefore, according to “rational politeness theory,” people will alternate between optimism and pessimism depending on how they construe the situation.
If the request is large and the person is someone you’re not that close to, you’ll “tilt” toward giving the person an out.
But if the request isn’t that large and/or the person is someone you’re close to, the request will be directed toward expecting a “yes” (“Can you sub for me?”).
Rather than treating all requests as equal, the rational politeness approach tailors it to the situation.
Approach #3: Irrationally optimistic
In this third approach detailed by the research team, people are seen as having an inherent bias, despite the reality of the situation, toward hoping for the best: "Individuals display a cognitive bias to anticipate and focus on the best possible outcome while discounting or ignoring the possibility of failure."
In other words, people simply don’t prepare for worst-case scenarios.
You will only use positive framing when making a request, even if you don’t know the other person well and/or the request is large.
Analyzing the Structure of Requests for Help
The requests covered in the UCLA study all involved some type of practical task, and in the situations they analyzed, the requester and the requestee know each other well.
Breaking down the communication of requests, they note that all requests have a basic sentence structure.
They can be statements or questions, can involve words like “free/busy,” and may or may not include “please.”
The positive or negative tilt can take the form of facilitating refusal (“Are you too busy…”) or compliance (“Can you sub for me?”).
There also may or may not be a “pre-request,” such as “What are you doing tonight?” — or the request can be direct, such as “Can you fill in for me?”
Because languages and cultures vary so much in the basic components of requests, Chalfoun and colleagues decided to sample across a wide enough range to give their findings some generality.
They gathered naturalistic conversational data from nearly 92 hours and 194 request events in Arabic, English, Italian, Longando, Saek, Siwu, and Ticuna.
Prior work on request granting established a baseline of minor requests being granted in 52 to 67% of cases.
In their own study, involving major requests, only 11-25% were granted.
Despite the fact that requestors were asking for considerable help, the majority chose the optimistic route.
What’s more, requesters rarely used pre-requests, an approach that would suggest pessimism.
In one example, teenage Virginia is having dinner with her mother, her older brother, and his girlfriend.
The mother, who owns a dress shop, announces that she’s having a sale on summer merchandise but told Virginia she already had enough dresses.
Not skipping a beat, Virginia simply asks “Can I please get that dress?”
The mother turns her down: “We’ve been through this before… just wait for the fall.”
Although Virginia had reason to be pessimistic, she was not.
Other examples simply confirm the presence of “optimistic stances in the face of persistent counterevidence,” suggesting that the norms for big favors among people who know each well outweigh politeness or rationality.
Not only that, but this optimistic bias puts considerable strain on the person who turns down the request.
You never feel very good telling someone you care about that you are unable to help.
Getting Your Requests Right
Now that you can see just how poorly people frame requests, even with people they know well, you can understand better why some of yours may have been turned down.
Fortunately, Barb asked her coworker in a way that didn’t assume the favor would be granted, structuring her request in a more strategic manner.
The UCLA study didn’t explore the possible ramifications of requests that misfire.
Virginia’s mother almost certainly would have continued to love her no matter her request.
But constant requests that can’t be fulfilled can lead relationship partners who aren’t close family members to become annoyed.
If you don’t have a face-saving basis for turning down a request, you may also feel more than a little guilty, another undesirable emotional outcome.
To sum up, confronting your own possible biases in asking for help can be an important first step not only for getting that help, but keeping alive the fulfillment in your relationships.