KTVU FOX 230%
Outdoor retailer The North Face closes its last Berkeley location 1%
By KTVU Staff9%
7/31/2026, 4:28:20 PM
BS Summary: This article contains 0 faulty reasoning types, including no named faulty reasoning patterns yet, with no single egregious example has been isolated yet. Analysis detected 0 faulty-reasoning hits from 172 analyzed words, generating a BS Score of 0% and a BS Rank of 1% (25,154 of 25,202 articles). This article is better (less manipulative) than 99.80% of the article peer group.
Outdoor retail giant The North Face has closed its Berkeley location, the company’s last brick-and-mortar outlet in the city that once served as the company’s headquarters.
The news was first reported by Berkeleyside.
The outlet at 1238 Fifth St, which opened its doors in 1975, closed on July 12.
The company had, in March 2024, closed its San Francisco location.
With the shuttering of its Berkeley store, the company’s only presence in the greater Bay Area is its locations in Livermore and Pleasanton.
The North Face was founded in San Francisco in 1966 as a mail-order business by Doug and Susie Tompkins, who sold camping and rock climbing equipment.
Kenneth "Hap" Klopp in 1968 acquired the business and relocated to Berkeley, where the company began designing and manufacturing camping and climbing gear.
The company’s headquarters remained in Berkeley until 1995, when they relocated to San Leandro.
The North Face was acquired by VF Corporation in 2000 and relocated to Denver in 2019.
Confirmation Bias
0%Confirmation Bias
OverallThis article
0%AuthorKTVU Staff
0.9%PublicationKTVU
2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Anchoring Bias
0%Anchoring Bias
OverallThis article
0%AuthorKTVU Staff
1.2%PublicationKTVU
0.8%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Availability Heuristic
0%Availability Heuristic
OverallThis article
0%AuthorKTVU Staff
3.9%PublicationKTVU
2.5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Representativeness Heuristic
0%Representativeness Heuristic
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.4%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Hindsight Bias
0%Hindsight Bias
OverallThis article
0%AuthorKTVU Staff
0.2%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Overconfidence Bias
0%Overconfidence Bias
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Framing Effect
0%Framing Effect
OverallThis article
0%AuthorKTVU Staff
2.4%PublicationKTVU
4.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Loss Aversion
0%Loss Aversion
OverallThis article
0%AuthorKTVU Staff
0.8%PublicationKTVU
1.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Status Quo Bias
0%Status Quo Bias
OverallThis article
0%AuthorKTVU Staff
0.3%PublicationKTVU
0.5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Sunk Cost Effect
0%Sunk Cost Effect
OverallThis article
0%AuthorKTVU Staff
0.3%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Optimism Bias
0%Optimism Bias
OverallThis article
0%AuthorKTVU Staff
0.3%PublicationKTVU
3.8%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Pessimism Bias
0%Pessimism Bias
OverallThis article
0%AuthorKTVU Staff
0.6%PublicationKTVU
1.3%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Negativity Bias
0%Negativity Bias
OverallThis article
0%AuthorKTVU Staff
3.7%PublicationKTVU
4.6%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Self-Serving Bias
0%Self-Serving Bias
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
1.9%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Fundamental Attribution Error
0%Fundamental Attribution Error
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Actor-Observer Bias
0%Actor-Observer Bias
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
In-Group Bias
0%In-Group Bias
OverallThis article
0%AuthorKTVU Staff
0.8%PublicationKTVU
1.3%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Out-Group Homogeneity Bias
0%Out-Group Homogeneity Bias
OverallThis article
0%AuthorKTVU Staff
0.5%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Halo Effect
0%Halo Effect
OverallThis article
0%AuthorKTVU Staff
0.9%PublicationKTVU
2.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Horn Effect
0%Horn Effect
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Dunning-Kruger Effect
0%Dunning-Kruger Effect
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Recency Bias
0%Recency Bias
OverallThis article
0%AuthorKTVU Staff
0.6%PublicationKTVU
0.9%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Primacy Effect
0%Primacy Effect
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Blind-Spot Bias
0%Blind-Spot Bias
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Ad Hominem
0%Ad Hominem
OverallThis article
0%AuthorKTVU Staff
1.2%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Straw Man
0%Straw Man
OverallThis article
0%AuthorKTVU Staff
0.7%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Appeal to Authority
0%Appeal to Authority
OverallThis article
0%AuthorKTVU Staff
3.4%PublicationKTVU
2.6%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
False Dilemma
0%False Dilemma
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.7%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Slippery Slope
0%Slippery Slope
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Circular Reasoning
0%Circular Reasoning
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Hasty Generalization
0%Hasty Generalization
OverallThis article
0%AuthorKTVU Staff
1.2%PublicationKTVU
1.8%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Red Herring
0%Red Herring
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Bandwagon
0%Bandwagon
OverallThis article
0%AuthorKTVU Staff
0.1%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Appeal to Emotion
0%Appeal to Emotion
OverallThis article
0%AuthorKTVU Staff
1.3%PublicationKTVU
5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Begging the Question
0%Begging the Question
OverallThis article
0%AuthorKTVU Staff
0.4%PublicationKTVU
0.3%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Post Hoc (False Cause)
0%Post Hoc (False Cause)
OverallThis article
0%AuthorKTVU Staff
0.3%PublicationKTVU
1.5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Tu Quoque
0%Tu Quoque
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Burden of Proof
0%Burden of Proof
OverallThis article
0%AuthorKTVU Staff
0.9%PublicationKTVU
0.4%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Appeal to Nature
0%Appeal to Nature
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Composition/Division
0%Composition/Division
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Anecdotal
0%Anecdotal
OverallThis article
0%AuthorKTVU Staff
1.9%PublicationKTVU
2.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
No True Scotsman
0%No True Scotsman
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Ambiguity (Equivocation)
0%Ambiguity (Equivocation)
OverallThis article
0%AuthorKTVU Staff
1.8%PublicationKTVU
1.3%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Gambler’s Fallacy
0%Gambler’s Fallacy
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Middle Ground
0%Middle Ground
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Personal Incredulity
0%Personal Incredulity
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Special Pleading
0%Special Pleading
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Genetic Fallacy
0%Genetic Fallacy
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0.1%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Unattributed Quote
0%Unattributed Quote
OverallThis article
0%AuthorKTVU Staff
2.3%PublicationKTVU
1.8%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Quote-first Misdirection
0%Quote-first Misdirection
OverallThis article
0%AuthorKTVU Staff
0.2%PublicationKTVU
0.8%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Biased Writer Voice
0%Biased Writer Voice
OverallThis article
0%AuthorKTVU Staff
1.4%PublicationKTVU
2.4%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Indoctrination
0%Indoctrination
OverallThis article
0%AuthorKTVU Staff
1.9%PublicationKTVU
1.6%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Politically Left Leaning Bias
0%Politically Left Leaning Bias
OverallThis article
0%AuthorKTVU Staff
1.1%PublicationKTVU
0.2%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Politically Right Leaning Bias
0%Politically Right Leaning Bias
OverallThis article
0%AuthorKTVU Staff
0%PublicationKTVU
0%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
Attempt to Sell a Product or Service
0%Attempt to Sell a Product or Service
OverallThis article
0%AuthorKTVU Staff
0.5%PublicationKTVU
0.5%Bar shows this article. Yellow and cyan markers show the selected author and publication averages.
172 words analyzed.
Analysis
Hover over highlighted words in the article to view the associated bias or fallacy analysis.