Prebunk: Fake Digital Natives Used To Sell Indigenous Jackets -- 'Artificial Indians' Bank On Sympathy For Real Native Americans ^⁠14%

7/7/2026, 8:26:57 PM

Keywords: Business, Deepfakes, Fact Check, Politics, Prebunk, Society, United States, Native American, Jackets, Racism

BS Summary: This article contains 2 faulty reasoning types, including Attempt to Sell a Product or Service, with Indoctrination as the most egregious example at 11.4% saturation with 187 hits. Analysis detected 303 faulty-reasoning hits from 1,640 analyzed words, generating a BS Score of 31.1% and a BS Rank of ⁠14% (12,096 of 13,944 articles). This article is better (less manipulative) than 86.70% of the article peer group.

Confidence50%

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1,640 words

Have you come across viral videos showing people who appear to mock Native Americans selling Indigenous-style jackets?

Lead Stories has identified several of these clips in recent weeks and determined that many were showing "Artificial Indians" (also known as "AI").

The people are not real Native Americans and the scenarios depicted in the videos were not real -- social media accounts posted this kind of content to generate outrage over racism, driving likes and shares as a way to promote the products sold by a dropshipper.

This article is part of a series of stories examining various types of what is commonly called "AI-slop": short, vertical videos generated with artificial intelligence tools with the aim of going viral, often by exploiting the emotions or curiosity of the viewer with made-up content.

What these videos of fake Native Americans selling indigenous jackets and 'experiencing' racism look like

The videos show similar stories.

A person who appears to be Native American is selling Indigenous-style jackets and showing the jackets to a white person or couple.

The white customers tell the Native Americans they do not belong in the United States or laugh at them and leave the table.

The Native American then tearfully asks if people would support their indigenous jackets.

The TikTok account @Tomahasjackets (archived here) has multiple videos claiming that people do not want to buy his jackets, as this screenshot shows:

(Image source: @Tomahasjackets account on TikTok .)

This video from @Tomahasjackets (archived here ) shows a white couple insulting the Native American man:

@tomahasjackets Atleast be honest with me so I know Im not wasting my time..😔🧥 #nativeamerican #indigenous ♬ original sound - Tomahasjackets

The TikTok account @elijahcrochet (archived here ) has multiple videos of a Native American man facing racism as he tries to sell his jacket.

Here is one where a white woman is rude to him:

@elijahcrochet Please be honest..❤️‍🩹🧥 #indigenous #nativeamerican #handmade ♬ I'm Right Here - Young Spirit

Instagram account @Aiyanajackets (archived here ) posted a video of a young Native American woman being insulted by a white man:

View this post on Instagram

A post shared by Aiyana Jackets (@aiyanajackets)

(Image source: post by @aiyanajackets on Instagram.)

Here are hashtags or keywords often associated with videos like these: #indigenous #nativeamerican #handmade #native #jackets #handmade.

How to tell they are false

A video posted by TikTok account @elijahcrochet (archived here ) was tested by Lead Stories using o nline AI detection tool Hive Moderation .

It gave the video a score of 100% likely to be AI-generated:

(Image source: Hive Moderation.)

Some of the videos on TikTok account @kodasjackets (archived here ) are tagged "Contains AI-generated media," as this screenshot shows on the bottom right of the text:

(Image source: post by @kodasjackets on TikTok.)

Accounts across different social media platforms and accounts appear to have the same white couple laughing and insulting the Native American selling the jackets.

The Instagram account @kayasjackets (archived here ) has a video showing a white couple laughing at the woman selling the jackets, as this screenshot shows:

(Image source: post by @kayasjackets on Instagram.)

The same couple appears in a video posted on TikTok account @kodasjackets (archived here ) as this screenshot shows:

One pattern seen across multiple accounts and videos are the captions begging viewers to keep watching for seven or nine seconds.

This is likely an attempt to gain extra watch time in order to fool social media algorithms into rating the videos as more interesting so they will get shown to more people.

Here is a video on TikTok account @elijahcrochet (archived here ) asking viewers to stay for seven seconds:

@elijahcrochet Please let me know in the comments if you would wear one 🧥 #nativeamerican #nativeamericans #handmade #jackets ♬ Native American Tribal Music - Native American Music Consort

Another video posted by TikTok account @elijahcrochet (archived here ) asks viewers to stay for nine seconds:

@elijahcrochet Folks be honest would you wear this?

#nativeamerican #nativeamericans ♬ I'm Right Here - Young Spirit

Instagram account @aiyanajackets (archived here ) asks viewers to stay for nine seconds, as this screenshot shows:

Not all accounts post a link to buy the jackets but TikTok account @tomahasjackets links to the website tomahasjackets.store (archived here ).

According to Whois (archived here ), the tomahasjackets.store website was registered via "Tucows Domains Inc." in June 2026.

Lead Stories previously reported on a similar site here that was run by a "dropshipper", an e-commerce business model in which someone runs an online store without actual inventory or products; any orders get passed on to other suppliers (often foreign) while the dropshipper marks up the price.

If you see videos like these on social media, here are some things you can try.

First, look for AI-disclaimers added by the platform or the poster.

On TikTok they might say "Contains AI-generated media" or "AI-generated" (archived here ), on X they read "Made with AI" (archived here ) and on Facebook/Instagram they often say "AI info" (archived here ).

Check the description of the video too: In some cases the creator might have added a note or a hashtag like #AI, #madewithAI or #fiction.

Don't forget to check the main page of the account that posted the video either: Maybe there is a disclaimer in the bio.

In some cases AI use is really obvious when an account is posting dozens and dozens of variations of the same type of video.

Don't stop at the account that posted the video: Maybe they copied it from somewhere else.

Use a tool to take a screenshot of the first frame of the video and run it through a reverse image searching tool to see where else on the internet it appears.

It may have originated on an account that posts satire, AI-creations or actual art.

If you are still not sure, try downloading the video itself.

There are several AI detection tools that can tell you if there are watermarks or other technical characteristics present in the video that would indicate it was likely made with AI.

Finally, use common sense: If the video shows an event that would otherwise be newsworthy, use a news search engine to check if it has been reported on by a news service you trust.

Also pay close attention to the video itself: Look for physical impossibilities or glitches typical of AI-generated footage like:

People or things appearing (or disappearing) out of thin air

Objects behaving in physically impossible ways (heavy objects falling slowly, rigid objects bending ...)

Garbled writing, oddly shaped letters or signs

People or objects blending into or moving through each other

Inconsistencies between different shots of the video (extra architectural elements in buildings, changing backgrounds, differences in clothing or hairstyle)

An audio track that sounds strange: flat, unnatural speech, scripted-sounded yelling from bystanders ("Did you see that?

OMG!"), sound effects being out of sync with events.

Unsure about a video?

Email [email protected] and we will take a look!

These materials were developed in 2026 for the Prebunking at Scale project, with support from the European Fact-Checking Standards Network .

If you share this on social media, use #prebunkingatscale .

Alexis Tereszcuk is a writer and fact checker at Lead Stories and an award-winning journalist who spent over a decade breaking hard news and celebrity scoop with RadarOnline and Us Weekly.

As the Entertainment Editor, she investigated Hollywood stories and conducted interviews with A-list celebrities and reality stars.

Alexis' crime reporting earned her spots as a contributor on the Nancy Grace show, CNN, Fox News and Entertainment Tonight, among others.

Who is speaking?

See where attributed voices appear and how each speaker's manipulation signature differs from the writer's voice.

1speaker8.4%attributed speech1,503writer words

137 attributed words100% of attributed speech17% writer coverage

Attempt to Sell a Product or Service+30.5 pts

Writer 4.5%Lead Stories 35%

Indoctrination-12.4 pts

Writer 12%Lead Stories 0%

Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.

Analysis

Hover over highlighted words in the article to view the associated bias or fallacy analysis.

Prebunk: Fake Digital Natives Used To Sell Indigenous Jackets -- 'Artificial Indians' Bank On Sympathy For Real Native Americans ⁠14%

Who is speaking?

Lead Stories

Analysis

Manipulations

Prebunk: Fake Digital Natives Used To Sell Indigenous Jackets -- 'Artificial Indians' Bank On Sympathy For Real Native Americans ^⁠14%