TechCrunch41%
Bluesky's interim CEO 48%
By Lucas Ropek37% https:49% techcrunch.com52% #45% schema44% person45% image46% 39370b3b326582f94dc05975c153eb2862%
7/10/2026, 9:51:55 PM
BS Summary: This article contains 3 faulty reasoning types, including Negativity Bias and Recency Bias, with Attempt to Sell a Product or Service as the most egregious example at 9.4% saturation with 50 hits. Analysis detected 117 faulty-reasoning hits from 534 analyzed words, generating a BS Score of 50.9% and a BS Rank of 48% (7,356 of 14,148 articles). This article is better (less manipulative) than 52.00% of the article peer group.
In March, Bluesky’s longtime CEO, Jay Graber, stepped down from that role to become its chief innovation officer.
Graber was immediately succeeded by Toni Schneider, the founding CEO of Automattic, which is the company behind WordPress and Tumblr.
Schneider, who has led the company as interim CEO for the past four months, is now dropping the “interim” status and becoming its permanent chief executive.
“I’m four months into my interim CEO role at Bluesky, and it’s time for an update,” Schneider wrote on his personal blog .
“Most importantly, as of today, the interim part of the title is gone.
I’m loving the mission and the job, and I’m all in as Bluesky’s official CEO.”
In the post, Schneider said that one of his first orders of business is to “create smaller spaces and more private communities,” which he said would “unlock the next wave of growth and innovation.”
Automattic and True Ventures, which is a venture capital firm where Schneider is a partner, are both investors in Bluesky.
Bluesky, which was originally spun off from Twitter, became a haven for those who wished to avoid the changes Elon Musk brought to the platform after he took it over in 2022 (the site was eventually renamed X and now it is a subsidiary of Musk’s combination rocket and AI company, SpaceXAI).
Under Graber, the site grew to 43 million users , while the site’s underlying technology, the AT Protocol — a system that lets Bluesky and other apps share the same social network — was significantly expanded.
Lately, though, the site has struggled to retain or grow its user base.
Some have questioned whether it is dying — pointing to apparent declines in both engagement and its overall community of users.
Bluesky saw a sharp rise in users in the wake of Donald Trump’s re-election (when Elon Musk was most active in politics), but the site appears to have seen a drop-off since then.
In short: Schneider will have his work cut out for him.
He seems game for it, though.
“We’re at the very beginning of this story,” he wrote Friday.
Bluesky , Elon Musk , Social , social media , toni schneider , Twitter , X
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Senior Writer, TechCrunch
Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups.
He previously covered AI and cybersecurity at Gizmodo.
You can contact Lucas by emailing lucas.ropek@techcrunch.com.
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Speakers
1speaker18%attributed speech438writer words
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Selected voice
0%flagged-word coverageToni Schneider
96 attributed words100% of attributed speech27% writer coverage
Attempt to Sell a Product or Service-11.4 pts
Writer 11%Toni Schneider 0%
Attribution is sentence-level. Pattern percentages are calculated only from words assigned to that voice.
Analysis
Hover over highlighted words in the article to view the associated bias or fallacy analysis.